I've always thought that Oldsmobile was the worst brand name in the auto industry (think that has anything to do with why they aren't around anymore?). When Mr. Olds founded the company in 1897 he decided it would be a good idea to name the cars after himself. And why wouldn't he, everyone was doing it. Compared to Ford, his was groundbreaking! One could even argue that the etymology of Batmobile can be traced back to this stroke of genius.

In 1897 there were no stereotypes about senior drivers or the kinds of cars they pushed, so the name was relatively safe. Times changed though, and by the time I was old enough to appreciate cars, all I could envision when I heard Oldsmobile was something that a 4'6" 85-year-old woman named Myrtle should be driving. I don't know about you, but that doesn't exactly make me want to climb behind the wheel.

The real question though, what would Mr. Crashes have done?


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