Check That
Several years ago I decided that every company should have someone they can turn to who will take a step back, evaluate an idea, say it's the stupidest thing they've ever heard, and end the project immediately. I actually think I had this revelation right around the time when the Pontiac Aztec was released. Coincidence? I think not.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY7g2hlDLbRemYrbZKJXRvyGYIBVgYPd8g_nft1JNvfTrkRpyhocZ_tTZNdegC_P3BZfmLIl6itunAFvlj4oBhHVi8OO1LXYingBBpmzbhFXWiDaR7-jGyy4B_1koSXpxWRU_NI9lxcJI/s320/pontiac_aztec.jpg)
How many times have you seen a product and said to yourself, "Self, someone really got paid to come up with that?" I've said it more times than I can remember. Those exact words. Verbatim.
There are some companies that simply do not have the means to employ this person in a full-time roll, so a consultant would probably be the best option. They could be brought in periodically to scrutinize several projects at a time. Yes, it's my dream job.
Just think about how much better the world would be if I had realized my calling sooner. I could have stopped this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji1g4h27t-O_rCxiR7RRLunRq-qsnDPzd1AO6WP0_jQFeJzYKyFCI3l6dc6ilhLXm1xPZsM7MGHK_e8Vr4EnFxSGylxeGToPQgWpl36ohdOgSUuh2-TUz1IsqWnBjZN_LUKvCRUoYQKL8/s320/gigli.jpg)
...and this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib7MLplAUj1ApN_cvQ9vtfBNSEZBLCXCyPV_m-fkTY1MNtngtRzmTZBo9IoGcB7ZvJ5Z-NQuyDzTNM-ltp7Q5nPm-Zk5xnjIZjxb3Srx4EWG-a7Lz26S_kqzjmnZj0Ue3LaEfyHSvIPus/s320/image_dnl1.jpg)
...and above all else, this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4APIkVSk5jeTgJwRBxXzQHouaeOdjX_KtS5_EgFWyN58BJE21lyZAd41lZbb-1HUo2P4m31bnrdxuKuBCFVajtEQ8ueVcG5g8015h-HU8n1tUw-X37Fd4l-Pz3voCqhbKRRGEFBTPHgQ/s320/bush.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY7g2hlDLbRemYrbZKJXRvyGYIBVgYPd8g_nft1JNvfTrkRpyhocZ_tTZNdegC_P3BZfmLIl6itunAFvlj4oBhHVi8OO1LXYingBBpmzbhFXWiDaR7-jGyy4B_1koSXpxWRU_NI9lxcJI/s320/pontiac_aztec.jpg)
How many times have you seen a product and said to yourself, "Self, someone really got paid to come up with that?" I've said it more times than I can remember. Those exact words. Verbatim.
There are some companies that simply do not have the means to employ this person in a full-time roll, so a consultant would probably be the best option. They could be brought in periodically to scrutinize several projects at a time. Yes, it's my dream job.
Just think about how much better the world would be if I had realized my calling sooner. I could have stopped this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji1g4h27t-O_rCxiR7RRLunRq-qsnDPzd1AO6WP0_jQFeJzYKyFCI3l6dc6ilhLXm1xPZsM7MGHK_e8Vr4EnFxSGylxeGToPQgWpl36ohdOgSUuh2-TUz1IsqWnBjZN_LUKvCRUoYQKL8/s320/gigli.jpg)
...and this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib7MLplAUj1ApN_cvQ9vtfBNSEZBLCXCyPV_m-fkTY1MNtngtRzmTZBo9IoGcB7ZvJ5Z-NQuyDzTNM-ltp7Q5nPm-Zk5xnjIZjxb3Srx4EWG-a7Lz26S_kqzjmnZj0Ue3LaEfyHSvIPus/s320/image_dnl1.jpg)
...and above all else, this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4APIkVSk5jeTgJwRBxXzQHouaeOdjX_KtS5_EgFWyN58BJE21lyZAd41lZbb-1HUo2P4m31bnrdxuKuBCFVajtEQ8ueVcG5g8015h-HU8n1tUw-X37Fd4l-Pz3voCqhbKRRGEFBTPHgQ/s320/bush.jpg)
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