Check That

Several years ago I decided that every company should have someone they can turn to who will take a step back, evaluate an idea, say it's the stupidest thing they've ever heard, and end the project immediately. I actually think I had this revelation right around the time when the Pontiac Aztec was released. Coincidence? I think not.

How many times have you seen a product and said to yourself, "Self, someone really got paid to come up with that?" I've said it more times than I can remember. Those exact words. Verbatim.

There are some companies that simply do not have the means to employ this person in a full-time roll, so a consultant would probably be the best option. They could be brought in periodically to scrutinize several projects at a time. Yes, it's my dream job.

Just think about how much better the world would be if I had realized my calling sooner. I could have stopped this:

...and this:

...and above all else, this:


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