Poor Planning 2

(See the original Poor Planning post from March 13, 2009.)

For the past several weeks a wood flooring company's van has been parked in close proximity to my house. As the picture shows, they do it all: dustless buffer, installation, sanding, refinishing, and staining. I'm not sure which one of my neighbors is utilizing these services, but their floors should be lookin' fly before too long.

Now I'm sure these guys are fine purveyors of the wood flooring arts, but marketing geniuses they certainly are not. www.hardwoodfloors.com would have been a great URL, but the fact that it was already taken didn't make putting "my" at the beginning a good idea. On the contrary, it's probably the worst pronoun they could have chosen.

Let's take another example: even if Merriam-Webster found that their first, second, third, and fourth website choices were all taken, picking www.mybigdictionary.com would still be ill-advised.


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