Poor Planning 2
(See the original Poor Planning post from March 13, 2009.)
For the past several weeks a wood flooring company's van has been parked in close proximity to my house. As the picture shows, they do it all: dustless buffer, installation, sanding, refinishing, and staining. I'm not sure which one of my neighbors is utilizing these services, but their floors should be lookin' fly before too long.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2XMLavxqMbzGo2v1DU5oeNJUHXiFKZDmmK0qTtfZHc_B50q_q_2MfCE4gaBGhR_63Qo6NwJu65frs2y8cLkXJFCs2nUlq9Y-woiU41pDnUZUn7pB3gIvHAOzXF8jOYxIoii4qDhcbqAc/s320/myhardwoodfloors.jpg)
Now I'm sure these guys are fine purveyors of the wood flooring arts, but marketing geniuses they certainly are not. www.hardwoodfloors.com would have been a great URL, but the fact that it was already taken didn't make putting "my" at the beginning a good idea. On the contrary, it's probably the worst pronoun they could have chosen.
Let's take another example: even if Merriam-Webster found that their first, second, third, and fourth website choices were all taken, picking www.mybigdictionary.com would still be ill-advised.
For the past several weeks a wood flooring company's van has been parked in close proximity to my house. As the picture shows, they do it all: dustless buffer, installation, sanding, refinishing, and staining. I'm not sure which one of my neighbors is utilizing these services, but their floors should be lookin' fly before too long.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2XMLavxqMbzGo2v1DU5oeNJUHXiFKZDmmK0qTtfZHc_B50q_q_2MfCE4gaBGhR_63Qo6NwJu65frs2y8cLkXJFCs2nUlq9Y-woiU41pDnUZUn7pB3gIvHAOzXF8jOYxIoii4qDhcbqAc/s320/myhardwoodfloors.jpg)
Now I'm sure these guys are fine purveyors of the wood flooring arts, but marketing geniuses they certainly are not. www.hardwoodfloors.com would have been a great URL, but the fact that it was already taken didn't make putting "my" at the beginning a good idea. On the contrary, it's probably the worst pronoun they could have chosen.
Let's take another example: even if Merriam-Webster found that their first, second, third, and fourth website choices were all taken, picking www.mybigdictionary.com would still be ill-advised.
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